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New report from Kline shows growth in select categories.
July 11, 2012
By: TOM BRANNA
Editor
Consumers opting for high-involvement wax melts transform the total category sales into the fastest growing within the 2011 home fragrances market, uncovers recently published Home Fragrances: U.S. Market Analysis and Opportunities report by global consulting and research firm Kline & Company. Additionally, sales for premium-priced home fragrance products rose just over 4%, in contrast to the decline seen in mass market products. Scented candles – the cornerstone of the home fragrance ma...
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